Users will soon have a updated setting that permits them to lessen the amount of AI-created content appearing in their feeds. This move comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This advancement aligns with a rise in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on another major platform only show clips produced artificially. A significant portion of this output is deemed “AI slop”, a label for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the power to adjust the amount of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The platform announced that there are currently over a billion videos on its network identified as AI-generated. Overall, in excess of 100 m videos are added to the platform each day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the volume of AI content they view by opening the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that can already be adjusted under the filter cover politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require users to tag “realistic” artificially created content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Additionally, the service will henceforth attach an artificially created tag to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This step is aimed to stop users from seeking to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a $2 million awareness program for specialists and groups to develop educational content about using AI responsibly. This program will assist non-profit groups focused on teaching computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over plans to lay off a large number of review team members in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official stated that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it has to be seen by people. The company reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is making a difference process content quickly.”
